The "Wilderness Myth" isn't just ecologically inaccurate—it’s a branding disaster. It alienates the very people who live on the land: the farmers, the hunters, and the rural entrepreneurs. To scale nature restoration, we have to stop marketing the "void" and start marketing the New Pioneers.

As supply chains face increasing volatility from extreme weather, a new asset class is emerging from the shadows: Natural Infrastructure.

We have the data to show the impact of our efforts, but we often lack the narrative to make people feel it.

Enter The Comeback.

There comes a point when growing companies, brands, & non-profits realize they may need to take the leap forward and build their own internal marketing team to meet their ongoing challenges and achieve their business goals. Making sure they have the proper foundation and essential mix of internal and external capabilities is critical.

I have developed these 7 steps to build a successful marketing department.

Stop guessing. Start looking.

The Philosophy: In permaculture, we spend a full year observing a site before we ever dig a hole. We watch the sun, the wind, and the water flow.

The people charged with your omni-channel strategy are often treated like industrial farmers—expected to produce the same high yield across every "field" using the exact same tools.

Before you can achieve "Omni-channel Nirvana," you have to stop treating your digital strategy like a factory and start treating it like a forest. In a factory, if one belt breaks, the whole line stops. In a forest, everything is interconnected—if one area faces a drought, the rest of the system reroutes nutrients to compensate.