Before you can redesign your digital experience towards omni-channel nirvana, you need a solid foundation to build upon.

Here are the top 6 must-haves for omni-channel success.

The people on your team charged with omni-channel strategy rarely have the support needed to make big changes nor a solid foundation of tools and processes to succeed. Leadership usually wants quick sales results. This can easily lead to the trap of treating all your digital channels the same and knee-jerk decisions to replicate success (or stop the bleeding.)

There comes a point when growing companies, brands, & non-profits realize they need to take the leap forward and build their own internal marketing team to meet their ongoing challenges and achieve their business goals.

Here are my 7 steps to build a successful marketing department.

Brands in their rush to maximize this important ordering channel and create an omni-channel experience, often forget how stressful the drive thru lane can be for customers.

QSR brands are making big mistakes with their drive thru digital menu boards. The largest brands are missing the opportunity to tell stories about their products and bring their menus to life, while creating a seamless omni-channel experience for their customers. Instead their rush to leverage digital technology and chase profits is falling prey to their worst instincts and group think resulting in a hot mess that is frustrating customers.