Your strategy should help define your ideal target audience, understand their needs, desires, and behaviors in order to guide the correct marketing messages, in the right channels, along your target’s constantly shifting journey towards decision making and your desired action - purchase, follow, join, sponsor, or donate.

It is critical that you give your target audience the reasons to believe that your product, service, or organization will deliver on the emotional benefits they crave. You must have a solid position in the market so you stand out from your competitors with the right message to drive target audience action.

A well crafted strategy deserves the right people in the right seats to deliver, highlights your Mar/Com tech stack needs, and prioritizes your marketing efforts towards the correct tactics to achieve your objectives based on data and target audience insights. All while staying within budget to maximize your potential return on investment . 

Your target audience expects you to be in all the places they engage with similar organizations, brands, and products - online and offline. They assume you’ll have the same look and feel, message, and connectivity that seamlessly puts them in the relationship driver’s seat. This requires a well thought out marketing strategy, coordinated creation process, and integrated digital structure to achieve.

By setting clear goals , constantly monitoring consumer behavior, tracking your competition, and staying on top of your performance metrics, a marketing strategy enables you to evaluate the effectiveness of your marketing campaigns and make data-driven adjustments. 

A well-defined strategy provides a clear direction for your marketing activities in a quickly evolving digital landscape, preventing haphazard spending and ensuring alignment with overall business objectives. You need to have the reporting structure in place to meet key stakeholders requirements and ensure continued support.